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Tanmeyah Expands Its Product Offering Through Innovative Micro Insurance Products with GIG Egypt

Tanmeyah, a subsidiary of EFG Holding and Egypt’s leading provider of financial services, announces growing its strategic partnership with Gulf Insurance Group (GIG – Egypt), one of the Gulf Insurance group companies and a leading provider of non-life insurance solutions in the country. This collaboration marks a significant milestone as it enables Tanmeyah to expand its product offerings to include multiple new innovative insurance products, further fortifying its commitment to financial empowerment and inclusion. The company has obtained the necessary regulatory approvals from the Financial Regulatory Authority for the new set of product offerings.

In this partnership, Tanmeyah will introduce a wide variety of affordable and accessible micro-insurance products. These products will cover personal accidents, businesses, health (including cancer treatments and family health plans), funeral expenses, livestock, roadside assistance, and housing. These new customized offerings will become available to an extensive customer base through Tanmeyah’s network.

Aladdin El Afifi, CEO of EFG Finance, an EFG Holding Company, expressed, “We are delighted to announce the expansion of our partnership with GIG – Egypt through the introduction of a range of essential insurance solutions to our valued customers. Tanmeyah lies at the core of EFG Finance and is dedicated to executing a well-defined strategy. It aims to provide an extensive selection of products and services that cater to the evolving needs of our valued customers. By doing so, we aim to elevate customer satisfaction and loyalty, enhance the overall quality of our portfolio, and uplift communities across the nation.”

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Jinu Johnson, CEO and Managing Director of Tanmeyah, expressed enthusiasm for the partnership, saying, “At Tanmeyah, we are committed to empowering the communities we serve. We strive to add more products and services to our portfolio every day to ensure that we are offering our customers end-to-end financial services that cover all their needs. Our goal is to create a safety net for our valued customers, enabling them to manage risks effectively and protect what matters most. This partnership is a testament to our dedication to making a meaningful difference in the lives of those we serve.”

Alaa Elzoheiry, Managing Director of GIG, commented, “Collaborating with our trusted partner Tanmeyah aligns perfectly with our mission to make micro insurance more accessible to a wider audience. Together, we recognize the pivotal role this plays in fostering economic resilience and stability within underserved communities. This strategic alliance is poised to deliver multiple advantages, with increased financial inclusion at the forefront. By leveraging Tanmeyah’s extensive branch network, we will work to bridge the gap in micro insurance coverage for communities at large.”

Makeen Lotfy, Business Development Chief of GIG, added, “This fruitful partnership aligns with FRA regulations and the vision to increase micro insurance penetration across Egypt. Over the past five years, GIG – Egypt proudly served over three million customers in the micro insurance segment and we strive to customize the best-fit business models to the underserved segments in our local market – not only in terms of value-added products and affordable rates but also establishing a fully integrated digital journey for our customers in all aspects related to issuance and claims payment.”