Jumia Egypt launches “Black Friday 2025” to celebrate expansion of e-commerce in Egypt

.Under the slogan “Best Deals of the Year”, The Campaign runs from October 30 to November 30 with five explosive Fridays, 11/11 event, and exclusive offers with leading brands and payment partners

Cairo, October 29, 2025 – Jumia Egypt, the leading e-commerce platform, announced the launch of its highly anticipated Black Friday 2025 campaign under the slogan “Best Deals of the Year – أقوى عروض السنة”, starting October 30 at 10:00 PM and running through November 30.

This year’s edition includes five explosive Fridays and the special 11/11 event, offering shoppers a variety of exciting experiences such as Flash Sales, WOW Deals, Weekend Offers, Everything Under 100 EGP, and Door Crasher discounts, along with the interactive Wheel of Fortune for a chance to win instant prizes and exclusive gifts.

Leading local and international brands are joining the campaign, including Adidas, LC Waikiki, L’oreal, Elaraby, (GSK) Sensodyne, American Eagle, Arma, Defcato, Andora, Maa Althahab, Sanita and Glitter, along with payment and installment partners such as along with payment and installment partners such as MNT-Halan, Souhoola, AMAN, Forsa ContactNow and National Bank of Egypt ( NBE ), offering triple zero offers up to 12 months.

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Abdellatif Olama, CEO of Jumia Egypt, stated “At Jumia, we aim to make Black Friday a true opportunity for Egyptian consumers to enjoy the best value and offers on our platform. At a time when customers are looking for both quality and affordability, we continue our commitment to expanding our customer base, empowering brands, and driving the digital transformation of commerce in Egypt.”

As part of its ongoing mission to promote financial inclusion and digital transformation, JumiaPay partners with banks and Buy Now, Pay Later providers to deliver exclusive payment promotions, discounts, and zero-interest installment plans, enabling customers to shop conveniently and flexibly across all categories.

Jumia invites all shoppers to visit its website and mobile app to explore the daily offers during the #JumiaBlackFriday season and enjoy a month-long shopping experience filled with exceptional deals and surprises.